Creating a project is like a game, but in order to succeed in it, you have to make a plan before starting work. One of the most successful projects that guarantee a rewarding financial return is the perfume industry, which people cannot do without wearing daily. In addition, it does not require a large capital to start it, only the cost of raw materials and equipment, and you can even sell it online at first by creating a website or group. But one of the most important factors that guarantee the success of your project is taking care of creating your own brand, which will define your identity and make your name spread in the market faster, and then you will say that my experience with the perfume project was successful.
Steps to implement the perfume project:
As we said, any project requires in-depth study and feasibility study to anticipate profits and losses. Here, we will explain to you my experience with the perfume project, the broad outlines that you will follow, and after following them and inquiring about prices, merchants, and all the details, you will have a complete vision of the project, its success rate, and the percentage of profits. The steps for implementing the perfume project are:
Market study
Before starting a perfume manufacturing and selling project, you must study the market well to know the needs of customers and competitors’ prices in order to direct your focus on the best-selling products and bring them, as well as what is rarely found in the market so that customers have an idea that your store contains everything they need.
Bring raw materials and tools
You should seek the help of a perfume expert in this step so that you do not buy raw materials that you do not need.
Before buying, compare the prices of different merchants so that you can buy at the cheapest price so that you get a reasonable profit margin when you sell, because in the beginning you will sell at the lowest prices to attract customers to deal with you.
Making perfumes
It will not take you long, the idea in making perfumes revolves around the proportions in which you will put the raw materials that go into making the perfume.
Pricing
Prices are determined based on the prices of raw materials used in manufacturing the perfume and the cost of the bottle and box. You also have to calculate the cost of marketing your products and add it to the price. In general, any merchant takes 30% of the product price. For example, if the perfume bottle cost you 50 riyals, you can add a profit margin of 15 to 20 riyals to it as a start. With time, you will be able to estimate your effort and set the profit margin that suits you.
Build your brand
In the past, business owners did not care about building their own brand, but with the technological development, the reputation of your business has become the first marketer for it and motivates customers to deal with you. Build a brand and your own entity to ensure customer loyalty to you and their desire to buy more, thus the rapid spread of your business.
Perfume consumption is constant, so you have to provide facilities to your customers and provide an excellent buying experience to develop their loyalty to you.
Choose a selling method
We mentioned that one of the most important features of the perfume manufacturing and selling project is that you can start working online and sell online via a website or even a page on a social networking site such as Facebook or Instagram.
The advantages of selling online include low costs and saving money that you can spend on renting a commercial store and electricity and water bills, as well as easy access to customers.
As a beginner, it is better for you to start by selling online and providing facilities to customers to encourage them to buy, and after a while you can work through a store with online sales.
The best ways to market perfumes:
No project succeeds without marketing it. How will people know about your business in the first place if you do not conduct thoughtful advertising campaigns to reach your target customers?
Before presenting my experience with the perfume project and the best ways to market perfumes, we must emphasize the importance of creating interest in the details of your product so that it itself is your best marketer. Pay attention to the quality of the perfume in the shape and design of its outer box and also the shape of the bottle. Aromatic Mix will help you reach the best shape and design that makes your brand distinctive and attracts customers to buy it.
Now let's learn about the best ways to market perfumes:
- Building a visual identity for your project on social media platforms and your website. You can do this by creating a distinctive logo, colors that suit the nature of the products and brand, and paying attention to the perfume boxes and packaging.
- Shoot videos explaining the products available in your store and the occasions in which each perfume is used, and publish them on all the store’s platforms to reach the largest number of customers.
- Make offers on products on a regular basis.
- Content marketing by displaying your products and explaining to the customer all the details he needs about them, as well as tips and information that may benefit him.
Frequently Asked Questions
What is the profit margin in perfumes?
After my experience with the perfume project, you can make profits from the perfume manufacturing and selling project starting from 40% and this percentage can increase to reach more than that depending on your efforts in bringing raw materials at the lowest prices and proper marketing that brings you permanent customers.
Is the perfume selling project profitable?
One of the easiest projects that you can undertake without fear and from which you will get high profits in a short period. The perfume manufacturing and selling project does not take a long time. The possibility of loss is simple because perfumes do not spoil, but the more time passes, the more their scent becomes concentrated and better.
How do I become a perfume dealer?
Just start learning and studying the aspects of the project and we have mentioned in detail the steps you need to take.